DIFFERENTIATING brand affiliations & community engagement
FUNERAL BUSINESS elevated to new heights
INNOVATIVE ideas, solutions & results

Next Level Marketing Strategies
That Any Size Funeral Home Can Afford

Your Success & Growth Will Be Determined By What Sets You Apart

Becoming an exclusive funeral home provider for ValMark's Powerhouse Direct-To-Consumer Brands is a meaningful way to elevate your funeral home's brand value and emphasize your commitment to the needs of prospective clients while communicating a higher standard of service.


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The Only SEO Strategy
Specific For Funeral Homes

When it comes to internet searches, the more exposure & visibility you have online the more likely it is that prospective client families will find you. That's why we create custom search engine optimized web pages specific to YOUR funeral home across each of ValMark's Powerhouse Direct-to-Consumer Websites. These pages target the most popular words and terms frequently searched relating to funerals & cremation. The result is that your funeral home has multiple pages RANKING & INDEXING ORGANICALLY on PAGE 1 OF GOOGLE containing Your Funeral Home's information.

Cremation-With-Care: Example/Click Here> bit.ly/2mQ03DY
Veterans & Family: Example/Click Here> bit.ly/338nhoE
Americas Best Funeral Homes: Example/Click Here> bit.ly/33S2Ij7

The Funeral Industry's #1 Facebook Platform


Have you ever thought about what music you’d want at your funeral? What song or songs mean something to you or say something about you. Nowadays people are choosing less traditional music when planning in advance for their Remembrance of A Lifetime. What’s at the top of your funeral playlist of a lifetime? Tell us in the comment box below.


Created BY Funeral Directors,
FOR Funeral Directors.


Community Engagement
Winning Hearts & Minds

As the United States continues to prosecute the War on Terror, across the nation Americans continue to display their pride and patriotism to a degree not witnessed since the World War II era. VFMC Funeral Home Providers are a catalyst for their communities to show support and honor our Veterans and Active Duty Military.

Public relations is the opposite of advertising. In advertising, you pay to have your message placed online, in a newspaper, or on television or radio. In public relations, the article or spotlight that features your company is not paid for. Most important publicity has greater credibility with the public than does advertising. Readers feel that if the media is featuring your company, you must be doing something worthwhile.

Since 2008, the VFMC Signature Community Engagement Programs have been winning the hearts and minds of communities all across America. Hundreds of VFMC Exclusive Funeral Home Providers enjoy top of mind awareness created by the exposure and visibility that our nationally acclaimed public relations programs deliver. VFMC provides the tools and materials to ensure your success, including press releases, Facebook posts, flyers, ads and much, much more.


Mark E. Davis

"I bootstrapped a start-up funeral home in one of the most competitive markets in the country and went from 85 calls in year 1, to 723 calls in year 3, gleaning 45% market share… and it had nothing to do with price and everything to do with Marketing!"

Mark E. Davis is the Chief Executive Officer and founder of ValMark Memorial Group. Mark is a funeral director's funeral director whose career in the death care industry spans over 34 years. He's owned and operated funeral homes, cemetery companies and pre-need sales organizations. Mark is the industry's foremost start-up specialist with a history of tremendous successes. His ability to analyze markets, understand consumer trends and build brand value has led to a series of profitable outcomes.

Over the years Mark has conducted Remembrance Conferences with thousands of families at their time of need and has sold millions of dollars in preneed funeral and cemetery contracts. He's trained countless numbers of managers, funeral directors, preneed agents and funeral home staff.

In the business of death Mark is an industry visionary, innovator and entrepreneur. His dogmatic work ethic, passion, creativity and relentless pursuit of excellence are the cornerstones of his success.


The rise of consumerism in the funeral industry means that your brand affiliations are more important than ever. They must resonate with your community and elevate YOUR brand value above your competitors.