The most important pillar of your business strategy is making sure that your competitive advantage is impossible for other funeral homes to copy. Having a compelling position & message that anyone can instantly understand is the key to standing out in your market.The rise of consumerism in the funeral industry means that your brand affiliations are more important than ever. Your success & growth will ultimately be determined by what sets you apart. Because when you look and sound like every other funeral home the only thing people have to go by is price, and when you compete on price everyone loses.
The American Marketing Association (AMA) defines a brand affiliation as a "name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one group of sellers and to DIFFERENTIATE them from those of other sellers."
When it comes to internet searches, the more exposure & visibility you have online the more likely it is that prospective client families will find you. That's why we create custom search engine optimized web pages specific to YOUR funeral home across each of ValMark's Powerhouse Direct-to-Consumer Websites. These pages target the most popular words and terms frequently searched relating to funerals & cremation. The result is that your funeral home has multiple pages RANKING & INDEXING ORGANICALLY on PAGE 1 OF GOOGLE containing Your Funeral Home's information.
Have you ever thought about what music you’d want at your funeral? What song or songs mean something to you or say something about you. Nowadays people are choosing less traditional music when planning in advance for their Remembrance of A Lifetime. What’s at the top of your funeral playlist of a lifetime? Tell us in the comment box below.
The HWL Custom Dry Erase Whiteboard instantly catches the gaze of families as they enter your arrangement office. They will immediately begin to visualize the life story of their loved one. Using the "Moving Families Toward Remembrance" Training Guide (included) will help you get families emotionally invested in the Remembrance Conference. As you ask open-ended questions and listen carefully to their responses, you will Interact on a level that will allow families to let their guard down and relax into the process.
The Moving Families Toward Remembrance Training Manual was created by a Licensed Funeral Director in collaboration with a Certified Event Planner and Hospice Collaboration Expert in order to provide you with the knowledge, techniques and skill set necessary to create a successful and rewarding Remembrance/Arrangement Conference. You will engage families in order to uncover the personal interests and life experiences of the deceased, giving them an opportunity to reflect on the love given and the love received.
As the United States continues to prosecute the War on Terror, across the nation Americans
continue to display their pride and patriotism to a degree not witnessed since
the World War II era. VFMC Funeral Home Providers are a catalyst for their communities to show support and
honor our Veterans and Active Duty Military.
Public relations is the opposite of advertising. In advertising, you pay to have your message placed online,
in a newspaper, or on television or radio. In public relations, the article or
spotlight that features your company is not paid for. Most important publicity has greater credibility with
the public than does advertising. Readers feel that if the media is featuring
your company, you must be doing something worthwhile.
Since 2008, the VFMC Signature Community Engagement Programs have been winning the hearts and minds of
communities all across America.
Hundreds of VFMC Exclusive Funeral Home Providers enjoy top of mind awareness created by the exposure and
visibility that our nationally
acclaimed public relations programs deliver. VFMC provides the tools and materials to ensure your success,
including press releases,
Facebook posts, flyers, ads and much, much more.
Building relationships is not about transactions, it's about connections.The ValMark "Hospice Collaboration Program" is a meaningful way to elevate your funeral home's Unique Value Proposition (UVP) while emphasizing your commitment to the needs of your client families. It's an excellent way to communicate a higher standard of service, bolster your differentiation and increase visibility.
The National Hospice Organization and its standards document recognizes the significant role of America's Best Funeral Homes & their FH Provider Network in collaborating with the hospice team prior to a death, at the time of death and after the death has occurred. The funeral home owners representing ABFH appreciate the trust that families and hospice workers place in them and they constantly strive to be deserving of that trust.
Exclusive VMG Providers get the sole right to use the intellectual property, which prevents competitors from accessing it and allows you to build a stronger market position and brand consistency. You are the only one who can use the licensed intellectual property (IP) within the agreed-upon terms, preventing competitors from accessing it. Exclusive rights create a significant competitive advantage, making you the sole player in a specific market.
In the dynamic world of commerce & marketing, exclusive licenses represent a powerful strategic lever, offering unique opportunities for companies to stand out. One of the main advantages of exclusive licenses is exclusive access to valuable innovations or creations.
Mark & Valeriie DavisMark & Valerie Davis are the owners & founders of ValMark Memorial Group, Inc. Over the past 35 years they have owned and operated funeral homes, cemetery companies and pre-need sales organizations. Mark & Valerie are the industry's foremost start-up specialists with a history of tremendous successes.
Most recently Mark & Valerie launched Cremation-With-Care FH: www.ecremation.net which serves 22 Florida Counties and nearly 200 families per month, all from one centralized location. The CWC Business Model & Operating Platform is unlike any other in deathcare. CWC's unprecedented growth & success is a direct result of their commitment to meeting the evolving expectations of today's consumer. Proving once again that Outworking & Outsmarting the Competition Will Always Win the Day.
In the business of death Mark & Valerie are industry visionaries, innovators and entrepreneurs. Their dogmatic work ethic, passion, creativity and relentless pursuit of excellence are the cornerstones of their success. Both Mark & Valerie's ability to analyze markets, understand consumer trends and build brand value has led to a series of profitable outcomes.
The rise of consumerism in the funeral industry means that your brand affiliations are more important than ever. They must resonate with your community and elevate YOUR brand value above your competitors.
