The rise of consumerism in the funeral industry means that your brand affiliations are more important than ever. Your success and growth will ultimately be determined by what sets you apart. Because when you look and sound like every other funeral home the only thing people have to go by is price, and when you compete on price everyone loses.
The American Marketing Association (AMA) defines a brand affiliation as a "name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one group of sellers and to DIFFERENTIATE them from those of other sellers."
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ValMark Memorial Group, Inc.
954 Sand Castle Rd.
Sanibel Island, FL 33957