DIFFERENTIATING brand affiliations & community engagement
FUNERAL BUSINESS elevated to new heights
INNOVATIVE ideas, solutions & results

The Funeral Industry's #1 Marketing Platform
Designed BY Funeral Directors FOR Funeral Directors
Because Changing The Narrative
Is The Most Powerful Tool You Have

Outsmart The Competition
& Gain A Sustainable Competitive Advantage


Is Everything

ValMark's signature community engagement programs and national strategic partnerships bolster your funeral home brand and create new opportunities. We provide you with all of the tools and materials necessary to succeed in an easy to implement format, including press releases, flyers, advertising copy and simple to understand instructions.


Increased Marketability

The American Marketing Association (AMA) defines a brand affiliation as "a name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one group of sellers and to DIFFERENTIATE them from those of other sellers." ValMark's Powerhouse Brands elevate your value above your competitors.


Competitive Advantage

The most important pillar of your business strategy is making sure that your competitive advantage is difficult for other funeral homes to copy. We've created a marketing strategy that is guaranteed to provide you with a sustainable competitive advantage offering consumers Greater Value, Greater Service and Greater Benefits.


Hearts & Minds

Going forward your growth & success will be determined by what sets you apart. ValMark's Honoring Wonderful Lives marketing platform is designed to elevate YOUR brand value above your competitors by communicating a compelling differentiating message and higher standard of service guaranteed to win the hearts & minds of your community.

Elevate YOUR Brand Value with our Suite of 6 Powerhouse Direct-to-Consumer Brands. Brand Affiliation is the #1 Way to Gain a Sustainable Competitive Advantage.

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The Funeral Industry's #1 Facebook Platform, Here's a Couple of Examples...


Have you ever thought what music you’d want at your funeral? What song or songs mean something to you or say something about you. Nowadays people are choosing less traditional music when planning in advance for their Celebration of A Lifetime. Whether it’s rock, country, classical or a variety of genres, selecting your playlist now will leave a personal stamp on your Final Celebration. What’s at the top of your funeral playlist or a lifetime? Tell us in the comment box below.



The National Hospice Organization and its standards document recognizes the significant role of the funeral professional in collaborating with the hospice team at the time of death. Our professional & compassionate staff appreciates the trust that families and hospice workers place in us and we constantly strive to be deserving of that trust. At no time will family members be without support. We're here when it matters most providing guidance & understanding. Call us to learn more: