DIFFERENTIATING brand affiliations & community engagement
FUNERAL BUSINESS elevated to new heights
INNOVATIVE ideas, solutions & results


Is Everything

ValMark's signature community engagement programs and national strategic partnerships bolster your funeral home brand and create new opportunities. We provide you with all of the tools and materials necessary to succeed in an easy to implement format, including press releases, flyers, advertising copy and simple to understand instructions.


Increased Marketability

The American Marketing Association (AMA) defines a brand affiliation as "a name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one group of sellers and to DIFFERENTIATE them from those of other sellers." ValMark's Powerhouse Brands elevate your value above your competitors.


Competitive Advantage

The most important pillar of your business strategy is making sure that your competitive advantage is difficult for other funeral homes to copy. We've created a marketing strategy that is guaranteed to provide you with a sustainable competitive advantage offering consumers Greater Value, Greater Service and Greater Benefits.


Hearts & Minds

Going forward your growth & success will be determined by what sets you apart. ValMark's Honoring Wonderful Lives marketing platform is designed to elevate YOUR brand value above your competitors by communicating a compelling differentiating message and higher standard of service guaranteed to win the hearts & minds of your community.

Win More
Cremation Clients!


Educate & Inform

When it comes to cremation you can’t just throw your hands up in the air and say “the cheapest provider wins.”When you look and sound like every other cremation provider the only thing consumers have to go by is price, and when you compete on price everyone loses.

Change The


Remembrance Planner Professional

The key to standing out in your market is having a compelling position and message that anyone can instantly understand. The Remembrance Planner professional designation is a meaningful way to emphasize your commitment to the needs of your client families while communicating a higher standard of service. It's what sets you and your staff apart from all other funeral homes in your area. Without a Unique Value Proposition & the tools to deliver it you're just like every other funeral home.